岭南学院第 601 期岭南学术论坛（经济学系列 Seminar）
报告题目：Endogenous Prominence and Consumer Confusion
报告人：Yiquan Gu（University of Liverpool, Reader）
主持人：侯晨雪（中山大学岭南学院, 助理教授）
时间：2022 年 1 月 7 日（周五）下午 14:30-17:00
地点：岭南堂汪道涵会议室
语言：中文+英文
Abstract:
We study the relationship between strategic obfuscation and
endogenous prominence in a duopoly. The firms make investments which
determine their relative prominence, prior to competing in price
frames and then in prices. Both frame differentiation and frame
complexity may lead to consumer confusion. The equilibrium pattern
depends on the interplay between the levels of prominence and
consumer confusion. Prominence obtains endogenously and, for a wide
range of parameters, there is maximal obfuscation in any pure-
strategy equilibrium of the prominence game. Consumer protection
which reduces the share of confused consumers might benefit both the
consumers and the firms.
报告人介绍：
Dr Yiquan Gu is Reader in Economics at the University of Liverpool
Management School. Yiquan is a specialist in Industrial Economics and
Game Theoretical modelling, with a particular focus on firm strategy,
market efficiency and competition policy in the digital age. He has
published a wide array of academic papers in leading journals in
industrial economics as well as internationally reputable
interdisciplinary outlets. Yiquan has conducted research for a wide
range of funders including the Economic and Social Research Council,
the Ministry of Housing, Communities and Local Government, and
charitable organizations.
欢迎感兴趣的师生参加！
中山大学岭南学术论坛分经济、金融和管理三个系列，是定期邀请国内外
优秀学者前来开展学术交流的平台。每系列每个月定期举办 2-3 次。目前已经
成功举办多期，并得到了各界的高度评价。